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Insights

Straight talk on branding, websites and getting found, mostly for churches, and useful for any small business that wants to look like it means it.

What Every Church Website Actually Needs

The handful of things a church website has to do well, and the popular extras that quietly get in the way.

A straight answer on church website pricing, what actually drives the number, and how to keep it reasonable.

A logo is one piece of the puzzle. Here is what a real brand identity includes, and why it matters more than the mark alone.

Before anyone walks in, they search. Here is how to make sure they find you, not the church down the road.

Before you spend a dollar on a redesign, answer these. They will save you time, money, and a few regrets.