Tio's Table
A bold, unmistakable identity for a Georgia restaurant, a brand with so much personality it became the dining room itself.
SECTOR
Restaurant
SCOPE
Branding + Packaging
YEAR
2024
The story
- Brand identity
- Custom lettering
- Pattern system
- Packaging
THE CHALLENGE
A restaurant lives or dies on atmosphere and memorability. Tio’s needed a brand with enough character to stand out, stay consistent across signage, packaging and social, and make people want to take a photo.
THE APPROACH
We built a high-energy identity around a custom wordmark and an organic, hand-drawn pattern in a punchy red-and-charcoal palette. Then we pushed it everywhere (a feature wall, sauce jars, window graphics, social) so the brand became the experience, not just a logo on a sign.
THE OUTCOME
An instantly recognizable restaurant brand that turns walls and packaging into marketing, and gives "keep it real" a look people remember.
