BUSINESS Brand Identity · 2025
The Lookout
Brand identity for a vacation rental.
SECTOR
Hospitality
SCOPE
Brand Identity
YEAR
2025
The story
- Brand Identity
- Logo System
THE CHALLENGE
Many AirBnb's have a name, but they wanted a brand. How do we communicate premium rental through a brand?
THE APPROACH
An AirBnb located on Table Rock lake that wanted to stand out and build a brand around the rental.
THE OUTCOME
In the end, I was able to develop a premium feeling logo mark that helped communicate what the owners wanted people to feel: like they are at home.
Cody did a phenomenal job creating our logo. He took time to hear our vision, then brought it to life. Organized and efficient at every step. Already looking forward to the next project.